Without a clear perspective of the relevance of the product or service and the readiness of the society to accept it, the chances of social entrepreneurship to succeed are difficult. Knowing the people to whom the venture or product is meant for is critical according to Kris Gopalakrishnan, Chairman, Axilor Ventures and Co-founder, Infosys. Talking at the UK-India Social Entrepreneurship Education Network (UKISEEN) seminar, he said innovating and scaled up follows.
Naveen Jha, Chief Executive Officer, Deshpande Foundation, stated that the relevance is missing in most of the social entrepreneurship, especially in the farming sector. Gururaj Deshpande, President, and Chairman, Sparta Group LLC attributed the success to funding, self-sustaining and profit-making.
Centre for Social Innovation & Entrepreneurship (CSIE), IIT-M and Social Impact Lab, University of Southampton came together for an initiative called Social Enterprise Education Programme (SEEP). UKISEEN is initiated by British Council.
Alumni of IIT-M, who shared their experiences and the challenges they faced while pursuing social ventures. Deshpande said “Technological innovations are all about coming up with an innovation that the world hadn’t seen before and had an impact. Social changes, on the other hand, deal more with relevance. The ideas you bring to solve the problem need not be patent-able or a new concept.”
Without bridging the gap between the entrepreneurs and people, the success would be elusive. The social change being dynamic process the purpose needs to change as per the needs of the people. The supply chain management would see the percolation of benefits is up to all levels of beneficiaries. Kris is of the opinion that rather than relying on the data, direct interaction with people would be more realistic. A good rapport and trust would be the key.
Stressing the need for proper funding, Deshpande concluded “In the non-profit sector, due to the lack of feedback, you could be developing a product that the people don’t necessarily require. The need of the hour is to bring execution excellence to the non-profit sector and compassion back into the for-profit sector,”.
Reference URL: http://www.thehindubusinessline.com/news/relevance-is-vital-for-social entrepreneurship/article9479324.ece
