At roughly Rs. 3500 to Rs.10000 you can have the luxury of Amazon’s Alexa doing all the mundane work for you. That is the initiative Amazon is taking to compete with Apple, Microsoft, and Google. The expected launch is by this year end. Amazon is gearing up for Indian languages to have a deeper penetration. In this age of IoT (Internet of Things) and Internet of all things, can Amazon be left behind, that too in India, the place of emerging technologies?
When they introduced Alexa Home speaker about two years back in the US, the response was overwhelming. And soon there were series of technological advances in AI (Artificial Intelligence), VR (Virtual Reality) and AR (Augmented reality). And the home automation took a new turn with the IoT emergence.
The AI-based device can accept your voice commands and execute a variety of errands, including booking a cab for you and playing music. Of course, ordering on Amazon would be the logical turn. The voice command can be further extended to cope up with Internet of all Things. The local language addition would enable Amazon to increase the customer base. Amazon looks like in a hurry as they are test marketing the product now. Seems the feedback they get, will be utilized for forming the marketing strategy.
Echo speaker shall converge into a broader spectrum and Amazon. They are looking for partners in different services under one umbrella. Indian market is ripe for challenges for such products. Amazon can boast of a customer base for their e- commerce platform including Prime. That would help them in launching the product. The loyalty can be translated for better market penetration for Echo.
Amazon Echo can send email and text messages, set up of reminders, even help with your children’s lessons and so on. The requirement of Wi-Fi is also getting streamlined.
Reference URL: http://www.thenewsminute.com/article/amazon-set-launch-alexa-enabled-home-assistant-echo-india-year-end-64420





