The business model of social entrepreneurship targets at combining the change in society along with profit making. This idea is full of potentials which can turn into one of the most effective forces to make the world a better place to live.
Social enterprises do not just aim at solving the current problem. Instead of providing an instant solution for a certain problem, they target at a complete transformation of the situation. The word ‘better’ is not accepted by the social entrepreneurs as they have set the goal to attain nothing less than ‘the best’. Those days are gone when social entrepreneurs worked in a restricted field and now is the time when the activities in this field are just booming with possibilities and scopes. The basic principles of social entrepreneurship are the combination of ideas from both government and commercial business. The initiatives taken by governments come through mandatory legislation with the sole purpose of doing something good for the entire society. On the other hand, the business outlook is absolutely different where the customer is the primary beneficiary and every step is taken by keeping this in mind. Social entrepreneurship is successful in making the unique combination of these two principles and the result is astonishing.
The opportunities in social entrepreneurship can be better understood when the various stages of transformation are identified. ‘Understanding the needs’ is the first step which is followed by the successful envisaging of the better future. The solutions are sorted out with the goal of removing the root cause of the problem. This step is followed by building of concrete model plan that can work without failing. Judging the scale of scope is equally important and creating the perfect model depends entirely on judging the right scale, before jumping into the real action.
According to Professor roger Martin, scale and cost are the vital (and determining) factors for a successful social entrepreneurship venture.

Reactive and Social Enterprises